Assessing Your Community
Not all communities are the same, so it is important to assess your community to guide your tobacco prevention efforts. When conducting a community assessment, the Centers for Disease Control and Prevention (CDC) suggests starting with the following questions:
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“Who” Question:
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Who is in the population?
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“What” Questions:
- What are the rates of tobacco use and secondhand smoke/vapor exposure among the population?
- What are the rates of tobacco initiation and cessation?
- What does the population view as the main issue, and what should be done about it?
- What tobacco control messages resonate with the community? What venues are best to communicate messages?
- What barriers make it difficult for the population to make tobacco control a priority?
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“How” Questions:
- How does the tobacco industry target the population?
- How can tobacco control messages be most relevant to the population?
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California Healthy Kids Survey (CHKS) is a rich data source for health equity issues. The dashboard helps disaggregate data based on certain groups. The questions above can then be used as a guide to identify and plan activities to address the unmet health disparity needs of students.
To learn more, check out the CDC's Best Practices User Guide for achieving "Health Equity in Tobacco Prevention and Control," found below in the resources section of this page.