TUPE - Youth Development

Youth development activities empower young people to develop critical thinking, communication, creativity, and collaboration skills as they promote healthy choices.

Students gathered looking at posters on the wall.

Three students studying together on a wooden table

	5 recommended strategies for youth development: Service Learning – Students engage in hands-on learning opportunities while creating a healthier environment. Some examples include cigarette butt clean-ups accompanied by information about the harmful impacts on the environment and participation in youth leadership groups, such as Friday Night Live.
	Peer Education – Students serve as positive role models and impact social norms by informing their peers and community about tobacco prevention issues. Youth can become involved in events such as the Great American Smokeout, World No Tobacco Day, and other education campaigns.
	Media Literacy – Students learn about tobacco industry advertising techniques and co-opt them to create anti-tobacco messages and publish them through multiple outlets such as posters, PSAs, and social media posts.
	Advocacy – Students work with others to advocate for positive change in their community by addressing community leaders, learning about social determinants of health, and promoting awareness about tobacco-free policies.
	Attempted-Buy Sting Operations – Students participate in programs such as the Stop Tobacco Access to Kids Enforcement (STAKE) Act to raise awareness of tobacco laws among retailers and ensuring they are not selling to minors under 21.

These activities allow students to have a voice in their communities and prepare them for the challenges they will face throughout their lives.

Partner Organizations Engaging Youth Statewide

CYAN Website

The California Youth Advocacy Network (CYAN) changes the tobacco use culture in California’s schools, colleges and universities, and other youth and young adult communities by providing knowledge, skills, and tools to create local change for healthier communities. They host numerous resources on ways to engage youth, information about training, and their annual youth advocacy conference on their website.

Resources:

🔗 Recruiting Youth: Where and How
🔗 Youth Engagement 101
🔗 Youth Development 101

CFNLP Website

California Friday Night Live Partnership (CFNLP) works toward positive and healthy youth development through engaging youth as active leaders and resources in their communities. Their primary goal is to form youth-adult partnerships with young people, to provide programs rich in opportunities and support.

Resources:

🔗 FNL Youth Development Standards of Practice

Mikva Challenge Website

Mikva Challenge created Voice, Power, and Action, a curriculum that aims to develop youth leaders through cultivating activism skills. Mikva Challenge also developed Project Soapbox for leadership skill building and prompt youth leaders to speak out to their peers and neighborhood leaders on their issues and provide their own vision for community improvement.

Resources:

🔗 Menu of Actions: Paths for Change Resource

Royer Studios Website

Royer Studios is an award-winning education and entertainment corporation with over 30 years of technical and creative experience in film, video, and animation production. Royer Studios is committed to youth empowerment through media arts, engaging young people in experiential service-learning projects and programs that involve animation and video production, audio production, and graphic design.

Resources:

🔗 Animate Your Tobacco Awareness Messages

Music Notes Website

Music Notes was started by a middle and high school teacher team, specializing in creating original, educational hip-hop songs and guiding students through the song creation process. Their Songwriting Program is designed to empower youth to create and share anti-tobacco messages with their peers.

Visit the website for sample videos of anti-tobacco and anti-vape songs performed by Music Notes.

CATCH My Breath -
Service Learning Projects

CATCH My Breath empowers students to make a meaningful contribution to vaping prevention efforts building skills, like public speaking, event planning, advocacy, and more. CATCH offers guides for fundraising, advocating, communicating, and educating related to vape use prevention efforts. Students also have opportunities for scholarships through participation in service-learning projects.

Resources:

🔗 Service Learning Projects Flyer

CA Decoy Program Website

STAKE Act - The California Decoy Program Is based out of The Boys and Girls Clubs of Fresno County. They have regional representatives who recruit students statewide to participate in undercover tobacco attempted buy operations with local, state, and federal law enforcement.
Participants:

Must be 15-20 years old
Get paid $25-$50 just for applying and $10 per store
Receive help obtaining a state ID or Driver's License
Receive a letter of reference for work or college applications

TUPE Community Toolbox

TUPE programs throughout the state of California have generously shared their own tools and resources that reflect best practices and model youth development strategies. We hope that these tools can inspire your own creations or be adapted to fit your community's needs.

Peer Advocate Toolkits - Youth

Santa Clara County Office of Education in Collaboration with Contra Costa County Department of Education developed two toolkits to facilitate the implementation of Tobacco-Use Prevention Education (TUPE) Peer Advocate groups within schools. This toolkit is designed specifically for a youth audience.

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​​​​Youth development activities empower young people to develop critical thinking, communication, creativity, and collaboration skills as they promote healthy choices. ​​

Partner Organizations Engaging Youth Statewide​

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TUPE Community Toolbox

Peer Advocate Toolkits - Youth

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Peer Advocate Toolkits - Site Coordinator

Youth Development
Page Description Home

Youth development activities empower young people to develop critical thinking, communication, creativity, and collaboration skills as they promote healthy choices.

Partner Organizations Engaging Youth Statewide